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“Digital transformation is the top strategic priority, yet only 24% of CPG companies have achieved end-to-end digital integration across their value chain.”
— Deloitte Consumer Goods Report, 2024Distributors, wholesalers, and retailers on disconnected systems. No visibility into sell-through data, secondary sales, or inventory at channel level. Route-to-market decisions based on incomplete information.
End-to-end visibility across the distribution network — primary, secondary, and tertiary sales tracked in real time. Automated inventory monitoring at every node with optimized route-to-market strategies.
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A leading FMCG company with 500+ SKUs across 8 GCC markets was struggling with fragmented distribution visibility and untrackable trade spend. We implemented Salesforce Consumer Goods Cloud integrated with their SAP ERP, delivering end-to-end channel visibility in 12 weeks.
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